Industry analysts say China has work to do to ensure interest in winter sports is more than a passing fad.
![Eileen Gu pictured mid-air in front of a grey concrete wall emblazoned with the Beijing Winter Olympics logo](/wp-content/uploads/2022/02/2022-02-08T033219Z_238419637_MT1USATODAY17637482_RTRMADP_3_OLYMPICS-FREESTYLE-SKIING-WOMENS-BIG-AIR-FINAL.jpg?resize=270%2C180&quality=80)
Industry analysts say China has work to do to ensure interest in winter sports is more than a passing fad.
The e-CNY is one of three forms of payment available to foreign athletes and visitors at the Winter Games.